It’s All About the “WOW” Factor
A great conference, gala or product launch should accomplish three things: one: provide all the necessary information to educate your audience, two: deliver a message that is both customized and personalized, and three: provide the “WOW” moment that rewards and entertains audiences. These combined factors will create a successful event that will be remembered. Sound familiar? It happens every day on Broadway.
Creating a customized Broadway performance that fits the demographic of your corporate event is a great way to build excitement before a speaker or general session. Imagine the “WOW” factor you’ll create with a red-carpet arrival, paparazzi flashes, as well as a fully customized, motivating performance.
What’s Your Message?
Identifying and successfully integrating your corporate message into an event can be a challenge. Without it, you cannot meet the level of success you wish to attain. Through carefully selected songs, Broadway entertainment can enhance the theme and message of any event. Additionally, popular Broadway songs often carry an emotional trigger that connects immediately and deeply with an audience.
A successful example of this includes the 2005 Meeting Planners International (MPI) World Education Conference in Denver where Rob Evan, Broadway star of Les Misérables and Jekyll & Hyde, performed the power ballad “This Is The Moment” with the Denver Symphony. The song’s powerful message – about striving together to achieve goals – was delivered to over 2,000 meeting planners. Following the show, Event Planner Ed Simeone said:
“The Broadway talent Rob Evan brings to the stage is unique. The song choice was perfect. We successfully integrated the First Class performance into the event, raising people’s spirits to a new level with a shot of adrenaline. Overall, we provided a motivating break from the other business of the day we could not have achieved otherwise.”
The inspirational significance of “This is the Moment” has made this Broadway song a cornerstone performance choice at Presidential Inaugurations and the Olympics.
Make It Memorable
One way to acknowledge, thank and reward your employee’s hard work is by presenting special events. The memorable “WOW” factor that you seek is easy to attain if you secure an unparalleled level of quality and talent.
For the close of the 2007 Global Leadership Conference, Bayer Healthcare assembled fifteen Broadway stars to perform the iconic hit song “Circle of Life” from The Lion King. While Bayer’s logos and corporate video playing on overhead screens, the theme of global unity was successfully conveyed to the entire audience. With this performance, Bayer’s global leaders experienced an unforgettable moment celebrating their corporate unity.
The Ultimate in Quality and Luxury
A customized Broadway performance delivers a luxurious event unrivaled by any other form of entertainment. You should not settle for anything less.
Remember: This event is your night and your show. You can customize it anyway you like. Consider, for example, incorporating special mentions, acknowledgments and even people into your show; as well as planning a special meet & greet reception with the Broadway stars afterwards. Now that’s luxury!
Differentiate
It is hard to find fresh and exciting ideas for corporate events year after year. When Broadway is part of your corporate event, no two shows will ever be the same. Each Broadway production is custom tailored to fit the message, theme and audience of the event.
Bottom Line
You demand nothing but the best, so you cannot afford to deliver anything less.
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Help answer the question about Event Planner
What things should I look for in an event planner?I am getting married soon and was wondering what things I should look for in a person to plan my wedding.
What are your experiences. What things made you like/dislike this person?
Thanks
About Author
Jeffrey Finn is the President and Event Producer for Hot On Broadway – the premiere supplier of Broadway entertainment for corporate and special events. Nominated for a 2005 Tony Award for his work on Broadway, Jeffrey Finn has produced customized shows for Toyota, Prudential, Bayer, Citibank, and General Electric. www.HotOnBroadway.com
whoa!!it looks like a PICTURE!
ur an amazing painter!:D
*sub*
You’re really good man. You’ve got excellent talent.
Well try a research your market, check prices that other event charge even the prices of those you have worked with. Also research what companies and individuals are willing to pay for these kinda of services. Then u work out your stuff from there. Check out equipments prices, if u have to employ any one, rent stuff from other companies etc.
I hope this helps.
It is great that you have the true passion of being an event planner. But being an event planner is more than designing a floor plan, scoping out locations, and purchasing items to complete the look. You will have to work hand in hand with the bride (bridezilla or not). Think of it this way, why would the bride hire 2 people? One is to do what you want to do and another one is to do the ugly duties such as organizing her rehearsal dinner, hair appointments, etc. How much you will do for the bride depends on how much the bride is paying you. Event planner can charge hourly or they can charge per event. Being an event planner is not as glamorous as some people think. It has a lot of work and headache. If you don't have the patient nor the commitment to do it then I suggest you to forget about it. But if you really really want to do it then I suggest you to work at a Hotel as a Social Catering Manager. They help people with Weddings, Birthdays, Corporate Holiday Party, etc. I think you might be interested doing that. It has a lot of work too though. You might be working 5 days this week and then 7 days next week. You will have to be there whenever you have an event, whether it is on your day off or not. Good luck on your search!
Nice work, you did pretty good.
Yes, you can have an event planning company that donates some of its proceeds to a non-profit organization that you also start. The event planning company can be the primary source of finances for the non-profit, which will use all of the revenue it acquires to have programming for helping people in Africa.
Mixing the two into one company might be confusing and hard for consumers and also for givers to understand. Keeping them legally separate, but bound by your own force, will make it an easier and more predictable set of businesses in the minds of the consumers.
I would think event planning would be a better job, because interior decorating is considered a luxury that many people would not be willing to spend money on with the economy the way it is. According to the Occupational Outlook Handbook, employment is expected to grow faster than average for convention and meeting planners.
Try majoring in Hospitality or Hotel Management.
Excellent work. Pleasure to watch. Perfect music
))
go work for somebody then learn to do it yourself
I have read several books at the library on this. From what the books say, the answer is yes, they are in demand and you can make a good profit from it. I would check with your local library on "home business" books or ask your librarian about party planner books.
You need education for that? Well, maybe an business degree I think, like an MBA or something. But that's overkill!
Great talent Der Mann.
Very nice!!
Brilliant Willy, Just Brilliant =D
Event planning is a competitive market where not a lot of people is disposed to share information. That is because you can definitely get good dollars.
There are three elements you have to assess when thinking about working in event planning:
- your experience
- your studies
- your motivation
Assess what are your strengths and weaknesses in these three areas and find ways to star in all of them.
If you are starting your career I strongly suggest you get a bit of experience in back office or volunteer in an event, just to understand the whole process. After that you'll be more aware of what you like.
It is very important for you to specialize in one thing at the beginning and then diversify in compatible areas where you can adapt your acquired knowledge.
I strongly suggest you read the source below where you'll find specific sections answering your question
Hope this helps!
Incredible! He looks so life like. Just amazing…and what a beautiful subject
speak to the boss and tell him/her that you are interested in doing the event planning, etc. and would like more responsibility in this area. see if he/she would be willing to create a position for you (even if it's only a junior position). then, gradually work your way up.
or, you could do freelance event planning work on the side. set up an ad on a classified service such as craigslist offering your services. once you build up your clientele, you business should expand as "word-of-mouth" is the best marketing.
good luck!